#1

Virtual Focus Groups

Mirats Insights offers Virtual Focus Groups as a part of their Digital Qual Services, allowing clients to engage with respondents in real-time, without the need for physical presence. These online discussions are facilitated through advanced video conferencing platforms, providing a cost-effective and convenient alternative to traditional in-person focus groups.

Benefits of using Mirats Insights -

• Reduced time and cost associated with travel
• Access to geographically dispersed participants
• Enhanced flexibility and convenience for respondents and clients

#2

Online In-Depth Interviews

Mirats Insights conducts Online In-Depth Interviews (IDIs) to gather rich, qualitative insights from individual respondents. By leveraging video, audio, or chat-based communication tools, their experienced moderators can effectively explore participants' opinions, beliefs, and motivations in a one-on-one digital setting.

Benefits of using Mirats Insights -

• Personalized and targeted data collection
• Access to hard-to-reach or geographically dispersed respondents
• Enhanced respondent comfort and willingness to share

#3

Digital Diaries and Ethnography

Mirats Insights utilizes Digital Diaries and Ethnography to provide clients with an immersive view of respondents' everyday lives and experiences. By asking participants to record their thoughts, feelings, and behaviors through text, photos, or videos, clients gain a deeper understanding of consumer preferences, habits, and decision-making processes.

Benefits of using Mirats Insights -

• Rich, context-specific insights
• Longitudinal data collection over time
• Enhanced understanding of consumer behavior in natural settings

#4

Online Communities and Bulletin Boards

As part of their Digital Qual Services, Mirats Insights offers Online Communities and Bulletin Boards, which enable ongoing and dynamic engagement with respondents. These moderated platforms facilitate interactive discussions, polls, and activities, providing clients with continuous feedback and insights on various topics and ideas.

Benefits of using Mirats Insights -

• Continuous engagement with respondents
• Ability to iteratively explore and refine concepts
• Access to real-time feedback and insights

#5

Advanced Analytical and Reporting Tools

Mirats Insights leverages advanced analytical and reporting tools to transform qualitative data collected through digital channels into actionable insights. Their team of experts employs techniques such as sentiment analysis, thematic analysis, and data visualization to identify patterns, trends, and key findings in the data.

Benefits of using Mirats Insights -

• Efficient analysis of large volumes of qualitative data
• Identification of key themes and insights
• Effective communication of research findings