ESOMAR 37 Answers of Mirats Insights Document

I. Company Overview

This section provides a general overview of Mirats Insights, outlining the company's mission, vision, and core values. It highlights the firm's expertise in market research, its global presence, and the industries it serves.

II. Panel Recruitment and Management

A. Panel Recruitment Process

Mirats Insights details its panel recruitment process, including the various online and offline channels used to attract diverse panelists. The company also outlines its strategies for targeting specific demographic groups and maintaining panel representativeness.

B. Panelist Incentives

In this section, Mirats Insights explains the incentive programs it employs to encourage panelist participation and engagement. This includes monetary rewards, points systems, and non-monetary incentives such as charitable donations.

C. Quality Assurance

Mirats Insights describes the quality assurance measures in place to ensure data validity and consistency, including panelist profile updates, ongoing verification processes, and data validation techniques.

III. Sampling and Data Collection

A. Sample Design

This section provides information on how Mirats Insights designs its samples, ensuring the representativeness and reliability of the research findings. It covers the company's approach to stratification, quotas, and random sampling methods.

B. Survey Design and Deployment

Mirats Insights details its survey design process, including questionnaire development, pretesting, and translation services. The company also outlines its methods for survey deployment, such as email invitations, reminders, and the use of mobile devices.

C. Data Collection and Processing

In this section, Mirats Insights explains the various data collection methods it employs, including online surveys, CATI (computer-assisted telephone interviewing), and face-to-face interviews. The company also provides information on data processing and cleaning procedures to ensure data quality and accuracy.

IV. Data Security and Privacy

A. Data Protection Regulations

Mirats Insights demonstrates its commitment to data security and privacy by outlining its adherence to data protection regulations such as GDPR and other regional data privacy laws.