Why use Mirats Insights?

Mirats Insights offers a comprehensive suite of market research solutions tailored to the unique needs of the Marketing Research industry. By utilizing these services, marketing research firms can better understand their clients' customers, assess market dynamics, and develop data-driven strategies to grow their business and maintain a competitive edge.

#1

Data Collection and Management

Mirats Insights provides robust data collection and management solutions that ensure high-quality data for marketing research firms:

  • A. Multi-Mode Data Collection
      Mirats Insights offers a variety of data collection methods, including online surveys, in-person interviews, and telephone surveys, ensuring that marketing research firms can gather the data they need from diverse populations.
  • B. Panel Management
      Mirats Insights maintains and manages a diverse range of panels, enabling marketing research firms to access hard-to-reach segments and gather valuable insights.
  • C. Data Quality Assurance
      Through rigorous quality control measures, Mirats Insights ensures the accuracy and reliability of the data collected, providing marketing research firms with a solid foundation for their analyses.

#2

Advanced Analytics and Insights

Mirats Insights delivers actionable insights through advanced analytics, empowering marketing research firms to make data-driven recommendations to their clients:

  • A. Segmentation Analysis
      By identifying distinct customer segments, Mirats Insights enables marketing research firms to develop targeted marketing strategies and product offerings on behalf of their clients.
  • B. Conjoint Analysis
      Mirats Insights uses conjoint analysis to determine the relative importance of different product attributes, helping marketing research firms identify optimal product configurations for their clients.
  • C. Predictive Modeling
      By leveraging predictive modeling techniques, Mirats Insights helps marketing research firms forecast market trends and consumer behavior, enabling their clients to anticipate changes and adapt their strategies accordingly.



#3

Custom Research Solutions

Mirats Insights offers a range of custom research solutions designed to address the specific needs and objectives of marketing research firms and their clients:

  • A. Brand Tracking Studies
      Mirats Insights conducts ongoing brand tracking studies that monitor brand health metrics, enabling marketing research firms to provide their clients with actionable insights to improve brand performance.
  • B. Customer Satisfaction and Loyalty Research
      By measuring customer satisfaction and loyalty, Mirats Insights helps marketing research firms identify areas for improvement and develop strategies to enhance their clients' customer retention.
  • C. Competitive Intelligence
      Mirats Insights provides in-depth competitive intelligence, enabling marketing research firms to develop comprehensive competitive analyses and strategies for their clients.

#4

Training and Consultancy Services

Mirats Insights supports marketing research firms in enhancing their capabilities and knowledge through training and consultancy services:

  • A. Methodological Training
      Mirats Insights offers training in various research methodologies and techniques, helping marketing research firms improve their data collection and analysis capabilities.
  • B. Industry Best Practices
      By sharing industry best practices and trends, Mirats Insights enables marketing research firms to stay ahead of the curve and maintain a competitive edge.
  • C. Research Consultancy
      Mirats Insights provides expert consultancy services, assisting marketing research firms in designing and executing effective research projects for their clients.

Mirats Insights

Mirats Quanto

Mirats Insights

Mirats Blaze

Mirats One

Mirats Insights

Mirats Quanto

Mirats Insights

Mirats Blaze

Mirats One

Mirats Insights: Resources


Mirats Insights offers a range of resources to support market research and data collection, including panel books, specialties, and quality control parameters.